Online Web Analytics

Act on Insights!

OWAPro™ ‑ The power of knowledge.

Knowledge is the key to success. In online marketing, the multitude of tools and advertising opportunities available require advertisiers to find ways to keep on top of all their activities.

OWAPro™, by Hurra.com, is a comprehensive web analytics platform that helps you streamline and successfully control your online marketing efforts:

With multiple tracking functionalities, individually configurable reports and a host of features, you get access to all the information critical to improving your advertising strategies, while at the same time saving you time and money.

OWAPro™ ‑ The web analytics platform by Hurra.com

PPC, SEO, online display advertising, newsletters, affiliate marketing or price comparison engines OWAPro™ delivers clarity and efficiency for all online marketing activities:

• Using the patented Tracking Switch™ technology, OWAPro™ checks the contents of each sales basket, protecting you from multiple commission payments.
• Innovative cross channel tracking pinpoints which marketing actions lead to results and how they interact with each other.
• Browser independent flash cookie tracking makes possible longer and more precise measurement than conventional HTTP cookie tracking
• Full budget control and forecasting functionalities across all active channels within one tool.

OWAPro™ allows you to easily generate reports for all key performance indicators:

• Customer retention and added value potential
• Insight into the most frequently clicked parts of your website (heat maps)
• Analyse visitor behaviour, such as search engine usage, search queries, frequency of return visits, length of visit and visitor quality
• Top converting keywords and sales
• Exact profitability analysis