Pay Per Click
Find out more about PPC
Tel: +44 207 395 3610
Email: uk@hurra.com
Pay Per Click
Professionally managed keyword campaigns can generate business and also offer a host of performance data that throw new light on consumer engagement processes.
The benefits of keyword advertising through search are well established, which is why this channel has become so highly competitive in recent years.
Designing, managing, and analysing successful keyword based advertising campaigns is becoming an increasingly complex task, requiring deep knowledge of the search channel, a good understanding of the advertiser’s vertical, and, increasingly, a high degree of technological sophistication.
Choosing the right agency for this process is a crucial step on the way to success.
Getting lost in complexity?
Long standing experience
Hurra™ offers a unique blend of highly skilled campaign managers and market leading technology. We have more than 10 years experience in PPC services and employ over 160 staff in 7 countries across Europe.
We currently look after more than 300 clients, running campaigns in most key markets in the world, including Western and Eastern Europe, Russia, USA, and Australia.
Premium service quality for our customers
All our campaign managers are certified Google Advertising Professionals and have excellent knowledge of all other relevant search engines in the markets in which we operate. Hurra™ is also one of the first agencies in Europe to be fully certified as Google Conversion Professionals (GCP).
We strongly believe that employee knowledge, skill and motivation, and the daily detailed attention given to our client accounts are the most important drivers for our continuing success. This is why we continually invest in our people.
Market leading technology
Alongside our people, we’ve also invested strongly in the development of market leading technology to manage the complexities of modern search marketing campaigns. This technology allows our campaign managers to deal with ever more complex campaign scenarios.
The technology we use underpins the quality of our work and ensures the scalability of our processes.
This means maximal service quality for each and every customer at all times.
Transparency in everything we do
As an agency we refrain from using "black box" campaign management. As a client you should know what your agency is doing for you as such knowledge can be vital for your future success. All our clients have complete insight into everything we do and we can work closely with multiple contact points in client organisations to ensure the optimal information flow of all the important factors that can impact on campaign strategy and performance.
Looking outside the box
Pay Per Click needs to be understood increasingly in the context of all other marketing efforts performed online. Consumers will interact with advertisers through channels such as display, video, and social media advertising, as well as the activities of affiliates, and the results of organic search optimisation efforts. Understanding the performance of each of these channels depends on a good grasp of the ways in which they influence each other.
We manage many of our clients on a multi‑channel basis with great results.
Who is using your brand?
TrademarkMonitoring™ ‑ Protect your brand around the clock
Brand names stand for trust. But can you trust others not to misuse your brand?
Hurra offers 24/7 real time monitoring of your brand keywords, 365 days a year.
Brand misuse on search engines is an every day occurrence, leading to higher marketing costs for brand owners, consumer confusion, and ultimately damage to the brand itself. It is therefore important for brand owners to protect their brands. The first step in such protection is the effective identification of brand misuse.
With Hurra TrademarkMonitoring™, we help brand owners perform this crucial step.
TrademarkMonitoring™ ‑ Effective brand protection from Hurra
We identify and document each incident of brand misuse:
- Google, Yahoo, Bing and Baidu
- In 14 different countries
- Around the clock
Are you leading or losing the race?
SearchMonitoring™ ‑ Stay ahead of the game ‑ through knowledge
The design and execution of a winning search marketing campaign requires an excellent understanding of the competitive environment in which it is placed.
Which keywords are competitors using? Who has the best performing ads? Who gets all the traffic? And at what cost?
The Hurra SearchMonitoring™ service delivers answers to the most important questions and gives search marketeers a decisive knowledge advantage.
SearchMonitoring™ ‑ Competitor analysis from Hurra.com
For positioning built on knowledge:
- We analyse the top 50 competitors down to keyword level
- We find those keywords that competitors rely on, or ignore
- We analyse the ads used, their performance, and the landing pages employed
- Outline seasonal responses and trends
- ...and much more.
