The Hurra BidManager is the key tool used by our project managers when it comes to optimising keyword marketing campaigns to meet the particular targets set by our customers.

The targets given to us by our customers are not just set at campaign level, but also at the group and keyword level. This means we can optimise different product categories including the profit margins and costs in close cooperation with our customers. Product and assortment targets are taken in to account, as well as the particular characteristics of the individual advertising channel (Google, Yahoo, etc.).

Through a direct link to the search engine providers and with our own tracking system we can not only optimise using the latest statistics, but also allow our project managers to see the keywords used at the start of a search-chain, giving them the best possible control of individual campaigns.

With the help of BidManager our project managers have the possibility to set campaigns to run only on specific days or at certain times of the day. Individually definable reports can be generated for our customers for specific time periods, accessible online over their customer account.

Our IT specialists are continually adapting the bid management software in order to match the technical possibilities of the search engines and to utilise the full technical potential of the individual systems.