Companies involved in E-Commerce tend to cooperate with many different web-partners and affiliates, which can lead to double payment problems with when it comes to CPO or conversion based payment models. This means that a sale or a conversion is attributed to several advertising partners caused by there being more than one partner cookie on the users PC activating sales tracking on the order confirmation page.

Such unwanted double payments can be avoided by using our Tracking Switch. The Hurra Tracking Switch is able to allocate the conversion to the partner whose cookie was the last to be saved on the users PC. Use of the Tracking Switch is free for Hurra customers and our customers are also able to log in to their customer account to see an overview of the success of all of their integrated advertising channels.