Our optimisation is based on our own cookie based tracking software developed in-house by Hurra programmers, which gives us highly detailed information about the search and order activities of individual users.

Using this clear and precise information gathered about shoppers’ activities we go about further optimising and rearranging our campaigns. Hurra Performance Tracking gathers all the cookie and sales data together to calculate the best performing areas of each campaign right down to the individual keyword.

This information is made available to our customers via a customer account where they can login at any time to view the performance of their campaigns. They can see detailed information about the cost per order (CPO) or per new customer, the cost to revenue percentage, the budget spent and the generated revenue, along with an overview of the related orders in each advertising channel. In the "Liveview" section our customers can follow their campaigns online in real time.