Search Engine Optimization (SEO)
According to a study, two-thirds of all consumers in Germany use Google search when discovering new products. The search engine hailing from California is by far the most popular information channel, ahead of visits to online and local shops. Considering that 90% of people in Germany now use the internet regularly, online traders and all other companies who have not been active on the web or only to a limited extent are now seeking how they can leverage this incredible potential for customer acquisition through marketing.
Why is your Google ranking so important?
The answer is comparatively simple when observing how click preferences are distributed within Google search results. According to a survey by the renowned tool provider Sistrix, which evaluated over 80 million keywords, on average, over 28% of the clicks are on the first search result on page 1 (SERP 1) of the rankings. By comparison, a competitor in seventh place receives an average of merely 4%.
To illustrate this with an example, let's compare two package tour providers competing for the keyword "vacation Mallorca". On average, this search term is searched 33,100 times per month in Germany. The provider ranked in first place; therefore receives 9,268 clicks, while the competitor in seventh place receives only 1,324 clicks. Providers ranked outside the top 10 results receive nearly zero relevant traffic from potential customers through Google since the results from search results on page 2 and onwards (approx. 11th to 100th place) account for only 20% of the cumulative visitor flows.
Let's say these two competitors mentioned above have a 4% conversion rate (a conversion rate of website visitors to purchase transactions), which corresponds to the industry average, and have an average shopping cart value of 700€ per purchase transaction. In our example, this would mean that competitor A wins over 300 customers via Google alone and generates sales of more than €250,000 per month with them. Competitor B would then only have 53 sales and a turnover of €37,000.
Naturally, this is just an example based on statistical data. In reality, there are other vital metrics to being successful on the web, e.g., the usability of your website to persuade as many users as possible to make a purchase or brand awareness to maintain your consumers' trust. Nevertheless, our example does demonstrate how much power lies in Google, alongside the associated Google search network, as an information and sales channel. And, why it can be both crucial and optimal for companies to be found there.
But how can my company rank higher in Google results?
Website owners often wonder why their competitors have higher Google rankings and how to improve this to their favor. The name of the game is: Search Engine Optimization (SEO). This is an online marketing discipline dedicated to optimizing your website for search engines (by the way, if you want to rank well for searches in a specific geographic region, this is called Local SEO). To explain further, first, you need to understand how it works.
Google (but also other search engines, such as Bing, DuckDuckGo, Ecosia, or Yandex) uses about 200 different ranking factors to calculate the rankings for the corresponding search queries. The factors (ranking signals) can be roughly divided into the four sub-areas of search engine optimization, On-Page SEO, Off-Page SEO, Technical SEO, and User Signals.
On-page optimization refers to all signals your website sends, such as Content or internal linking. On the other hand, off-page optimization refers to links from other websites that point to your domain. Technical SEO refers to all aspects of the source code of a page that is intended to facilitate Googlebots to detect and index the page correctly, e.g., the use of structured data or the correct use of meta tags, but also correct SSL encryption. User signals are indirect factors, such as the click-through rate in the organic search results.
The exact science behind Google's algorithm is a secret. Yet some key factors have become apparent in the past through the company's confirmation and experiments. However, since not every ranking factor is evaluated or equally weighted for every search query, search engine optimization is still very complex and requires a high level of experience and technical infrastructure. And this is where we come in as an experienced SEO agency.
Who we are and how we can help you increase your visibility on the web
We, at hurra.com, are a pioneering SEO agency based in Stuttgart. We've accompanied our customers since 1998 on their way to greater online visibility and success. With over 20 years of experience in online marketing, having witnessed all the relevant shifts over time at Google, be it the major Google updates Panda, Hummingbird, or Penguin or the advent of mobile devices such as smartphones and tablets, which radically changed user behavior. Customers from all industries place their trust in us. We see ourselves as your dedicated partner with the common goal of creating value and growth, true to our vision: "We are a guide to building value and growth." Our experienced SEO team works closely with the contacts on the customer side and with the experts of other online marketing channels. (e.g., Google Ads or Google Shopping) in-house or with project partners.
Our bespoke services custom-fit to your needs
SEO Consulting | Individual consulting according to your needs
Our seasoned search engine optimization team is available as your sparring partner in all things SEO. With our SEO consulting tailored to your company, you get advice that fits your specific needs. Our SEO experts advise you holistically (remotely or on-site), while proactively developing recommendations for action items for on-page optimization, off-page optimization, and technical SEO, implementing them directly, according to your needs. We are happy to advise you on the challenges you experience, together taking the steps needed to more visibility and growth.
SEO Audits | Holistic analysis with concrete recommendations for action items
Despite your great efforts, is your website not ranking the way you want it to? The traffic generated via organic search is not as high as your product or service deserves, despite a high input of resources? And now you are wondering what you can do to increase your visibility in search engines? With our individual SEO audit tailored to your website or online store, you will receive a comprehensive analysis with concrete recommendations for action items and a targeted prioritization of measures. We do not provide you with machine-made analyses, rather with a report created manually by our experts, which, in addition to the analyses of all relevant ranking factors, also contains helpful background information on search engine optimization and implementation instructions, so that you know specifically where you can start to improve your visibility.
SEO Workshops | Tailored to your team and your industry
A good SEO agency is highly valuable, but ultimately you aim to strengthen your own staff’s SEO expertise to become independent, right? Then our SEO workshop is the right choice for you. Our experts will teach your team in a full-day on-site workshop at your company what is specifically vital in search engine optimization for your industry. Using numerous best practices from the field, we show you how to improve your visibility and introduce you to several, mostly free, tools (including the Google Search Console) that you can easily implement. We also individually address the potential of your website or online store.
Operative SEO measures | A full-service package for higher rankings
You don't have the capacity or know-how to develop and implement suitable online marketing measures and are looking for an experienced SEO agency as a partner you can trust? Our SEO experts have years of experience and are happy to take on these tasks for you. Whether it is doing keyword research, creating customized content and developing a suitable content strategy, technical optimization of source code, or building high-quality backlinks for your site. Our specialists develop SEO strategies that guide you to better rankings and put them directly into practice. In doing so, we proceed transparently and coordinate with you every step of the way.
SEO Reporting | Success monitoring via transparent reports
Trust is good, but monitoring is even better! This also applies to SEO success. Our customers receive meaningful SEO reports to keep a constant eye on your progress and check your measures' effectiveness. The data is compiled by our employees individually for each project. This data is fed from various sources (including Google Analytics, Search Console, and OWAPro) so you can check the reliability of the tools against each other. This gives you full transparency on the impact of our work and allows you to follow your customer's journey.
SEO Tools | Reach top rankings with market-leading applications
Looking for an all-in-one SEO software that provides you with the full spectrum from analysis, monitoring, reporting to AI-assisted content creation for your content marketing? These solutions are often expensive and only worthwhile for large corporations. However, as a licensed partner of the industry leader among SEO tool providers, Searchmetrics, we can give you full access to the complete range of services with our own license and far more favorable conditions. Contact us, and we’ll create a non-binding offer for you today.
Core value #5: Give it your all
That’s why we take it for granted that we give our all in everything we do and we do it wholeheartedly. Our customers deserve all of our best, all of the time. Because that is the only way forward for us all. That’s the only way to be Hurra™.
FAQs
1. Is SEO even worthwhile for me?
Whether you’re a small online store, a local retail store (with or without a link to e-commerce), or an insurance company, almost every target group now researches products and services online. Two-thirds of users use Google for this purpose, across all age groups. Regardless of whether you are already ranking well and simply want to leave your competitors behind digitally, or if you are not even present in search results or Google Maps, we can help you realize your goals and develop an online marketing strategy that makes sense for your business. Just contact us and arrange a free and non-binding consultation appointment.
2. How much does SEO cost?
This question cannot be answered in general and is highly dependent on the industry and the prevailing competitive situation. However, unlike advertising, SEO does not require a regular advertising budget for your campaign. Once gained, Google rankings show amazing sustainability and do not have any follow-up costs. It can therefore be far more economical to invest in SEO. Simply arrange a free basic check for your website, and let us make you a non-binding offer.
3. What tasks does an online marketing agency take on?
Our SEO experts can cover the entire range of services in SEO optimization. We offer workshops to educate your employees on the topic of SEO and provide you with high-quality backlinks from a hand-picked network that includes several thousand sites. We advise you holistically as a sparring partner, offering you proactive recommendations for action items and SEO tips, advancing you and taking over the complete SEO support of your website, including the content and technical sides. Just contact us and talk to us about your individual search engine optimization needs. We will happily provide you with a bespoke non-binding offer.
4. What makes a good digital marketing agency?
A good SEO agency has profound expertise and years of experience, even in complex, specialized topics, such as improving the E-A-T score or complying with the Core Web Vitals. In addition, it always adheres to the Webmaster Guidelines and refrains from unfair methods (Black-Hat SEO), such as the use of duplicate content, which could lead to negative consequences for the client.
We at Hurra.com are familiar with all options, both technical and content-related. We understand how to help you achieve good results and top rankings. That’s why we do not have long contract periods. If you are no longer satisfied with our service, you can cancel any month. Our customers stay because they grow and succeed with us. We would be happy to show you how we can help your company gain more visibility on the web. Simply arrange a non-binding consultation appointment with us.
5. How long does SEO take?
Search engine optimization is not a sprint but rather a marathon! Whether it is technical measures or creating high-quality content through keyword-optimized content, the Google algorithm must first capture, evaluate and ultimately index your content. Constant optimization ultimately leads to steady and sustainable growth. First, we collect detailed analyses of your site's content and technical nature to create a needs-oriented action plan based on concrete actions.
If, on the other hand, you need quick visibility, we would instead recommend online advertising, such as search engine advertising (SEA) through Google Ads campaigns (formerly Google AdWords), affiliate marketing, email marketing, shopping ads, YouTube, or social media marketing. Whether search engine optimization, social media, or the placement of Google advertising (Google Ads ads), contact us; our online marketing managers will be happy to advise you on your marketing strategy and suitable online marketing activities and provide you with a non-binding offer.
Sebastian Schulze, Online Marketing Consultant
