Personalised and Programmatic TV
Be smart! Web enabled smart TVs are becoming standard, allowing for web-based content as well as traditional TV. Using the HbbTV standard, it’s possible to link directly between TV and Internet content (Hybrid Broadcast Broadband TV). This means that along with the huge reach of TV, content can be individualised to speak to specific target audiences.
Target like a pro!
Make the most of your budgets by targeting potential customers directly – made possible by defining your TV specific target audiences.
TV advertising that does more
Mass medium TV + digital marketing targeting options = target group-specific advertising placement.
Be well positioed - in real time
Combine classic TV campaigns with intelligent and digitally delivered advertising.
How web-based TV advertising works
What's the difference between personalised and programmatic TV?
Different households that are watching the same channel see different ads. This is Addressable TV, television advertising individually tailored to each individual household.
Campaigns ready, get set, go! With programmatic driven advertising your campaigns are optimised based on the latest data driven algorithms, ensuring you reach the right people at the right time
Let’s work together to make a real difference – Contact us now!
What our employees say
“You quickly realise that the whole team is dedicated to the cause. An enthusiasm that instantly surprises as soon as you start with Hurra™. Fun at work and the will to succeed go hand in hand here.”
Sebastian Schulze, Online Marketing Manager (SEA/SEO)
- Conception of an individual TV strategy
- Set-up of your campaigns
- Regular analysis and optimisation
Do you want to take your business to the next level? Contact us now! We’d love to hear about your challenges.