Sauce powder, hot competition and smart traffic.

The challenge: Two silos, no synergy effect.

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A client from the food sector - active in the highly competitive market for low-priced products such as sauce powder - is fighting for visibility. The competition is brutal, the budget is limited and quick results are required.

The mission: to achieve maximum impact with minimum effort - and without major interventions in the existing shop system.

But SEO and SEA were acting like two soloists on separate stages. No interaction, no synergies. Yet the Google search results page in particular has long been a stage for duets: paid and organic, hand in hand - if you play it right.

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Our solution: sesyns - when data becomes real performance

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Instead of relying on external tools, we used what has worked for us for years: OWAPro - our own BI platform. It combines what belongs together for real SEO & SEA synergies - cleverly, modularly and without detours.

• Data in, clarity out: Performance data from Google Ads, GA4, Search Console & Co. flows together automatically - for a holistic picture.
• BigQuery Inside: Keyword-centred structuring turns data clutter into real insights - across all channels.
• Synergy measurement à la hurra.com: our dashboard shows where SEO and SEA are pushing each other.
• Flexible setup: maximise SERP performance with even the smallest setup - Google Analytics 4, Search Console and Google Ads. Done.
• For all stakeholders: Whether internal team or customer - everyone finally works together on goals to use Google more successfully.

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The results: Figures that not only sound good - but also show that our stage performance has worked.

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+140 % organic revenue - thanks to more precise metas and precisely optimised content.

+21 % paid revenue - because SEA adverts were finally allowed to play a part in the SEO strategy.

+33 % more traffic - cross-channel and visibly converting.

-3,464 EUR ad spend - because we send the budget where it works.

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Conclusion:

With sesyns Measurement, gut instinct became a performance machine. Data, synergies and smart decisions - perfectly harmonised. A case that shows how strongly integrated thinking in SEO & SEA can work.

The next step: scaling that scales smartly.

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Sesyns works wherever paid and organic lead to the same goal - in other words, almost everywhere where there is a digital bang. That's why we are now scaling what works: from individual campaigns to entire set-ups, from one customer to many.

More data sources. More depth. More automation.

We integrate additional systems, automate SEO and SEA workflows and turn experience into scalable efficiency. And because we are not fans of hours of mindless manual labour, we drive automation exactly where it brings real added value: less effort, more output, smarter decisions.

Sounds like the future? It's already the present for us.

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When you should rely on sesyns:

• You spend more than €10,000 a month on ads
• You want to push specific keywords or products
• You operate in a market with expensive clicks or high-priced products

If you nodded inwardly at any of these points, then it's time for the next step: Sesyns!‍

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And if you want to understand your SEO and SEA synergies better first, then:

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