The challenge: Two strong channels, one common goal.

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Creditplus had a clear goal: more performance - without additional budget investment. Both SEO and SEA were working well, but the two channels were operating in isolation. This led to missed synergies and unnecessary additional expenditure.

Our goal: to create a joint, strategically guided movement from two parallel streams - data-based, efficient and in line with real user needs.

With our sesyns framework, we have created the basis for precisely this: a central database that visualises where SEO & SEA overlap, where they complement each other and where their strengths are strongest together through synergies. 

Our solution: Create clarity.Pool resources. Developing impact.

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From a large number of SEO and SEA search terms on the Creditplus website, sesyns filtered out those with particularly high economic potential: 65 terms were focussed on - and put to the test.

As part of the holistic synergy analysis between SEO and SEA, key questions were answered based on data:

• Which content & adverts really perform?
• Where is the budget better invested - SEA or SEO?
• Which KPIs at SERP & landing page level provide orientation?
• Where can expenditure be reduced - e.g. by bundling instead of duplicating work?
• And how do we improve the user experience - regardless of the initial contact via paid or organic?

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Measures using the example of „Sofortkredit“ – this is how Creditplus came to the top in Google::

1. Hybrid landing pages for SEO & SEA:
   ‍one page, consistent for both channels - instead of double maintenance & contradictory content
2. Targeted A/B tests:
   ‍on ad texts & landing pages - with clear learnings on user behaviour
3. Checkout optimisation:
   along combined SEO & SEA conversion data
4. Avoidance of keyword cannibalisation:
   through smart control and joint KPI evaluation
5. Display campaigns are directed to the hybrid pages:
   for better user guidance and stronger user signals
6. Restructuring of SEA campaigns:
   based on the behaviour around the term „Sofortkredit“
7. Live dashboards via sesyns:
   visible at all times: What works? What can be optimised?

The result: A cross-channel, data-driven optimisation process that doesn't mean more effort - but finally delivers real added value.

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The result: Less wastage. More deals. More sales.

At first glance, some figures may appear to be declining - but this is precisely where the success lies: quality over quantity:

Search Performance am Beispiel „Sofortkredit“

(Vergleich: Juni 2024 vs. März 2025)

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KPI change significance

• SEA Cost: –49 % (ads budget utilised more efficiently)
• Visibility in Google: –8 % (deliberately more selective playout)
• Top Impr. Share (Ads): –21 % (targeted display on organic rankings)
• SEA Conversion Rate: +15 % (more conversions)
• SEO Top Position: from 8 to ≈ 1 (maximum visibility on the SERP)
• Search Traffic: ≈ +1 % (higher efficiency with identical volume)

And that's what really counts in the end::

• +72 % total sales
• –5.000 € SEA budget saved
• +30 % AOV (Average Order Value)
• +48 % more conversions
• Algorithm optimisation through better user data → ensures more efficient SEA displays in the long term

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Note on the comparison period

A year-over-year comparison was deliberately avoided in this case, as a new checkout route was introduced at Creditplus in March 2024, which has already led to an increase in the conversion rate of +30%. In order to avoid including this effect in the valuation, the comparison period was set to June 2024 to March 2025.

The selected period also takes into account:

• the typical update time of 2-3 months that Google algorithms need for new user signals.
• a comparable traffic base in both channels (SEO & SEA), which enables reliable analysis

Conclusion: fewer clicks, lower costs - but higher relevance per click. A clear efficiency gain with a demonstrable growth effect.

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The outlook: Search is moving from channel to culture: dynamic, data-based, collaborative thinking.

With sesyns, Creditplus has established a new form of management: agile, data-driven and networked across all channels.Instead of two separate channels with their own logics, a standardised strategy was created, aligned to a common goal:

Relevance along the entire user journey in Google search.

Thanks to the continuous further development of the sesyns synergy methodology, changes - be it due to Google updates, market movements or user behaviour - are recognised at an early stage and specifically translated into optimisations.

This turns Search into a learning system - and every campaign into a strategic step towards sustainable growth.

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Allow us: we are hurra.com

hurra.com is one of the most experienced addresses for data-driven performance marketing in Europe. With sesyns, we have developed a system that brings together technology, strategy and transparency in Google search - for greater efficiency, clarity and measurable synergy effects.

Our promise:

• Less complexity. More impact.
• Less flying blind. More clarity.

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Conclusion: Effect is created when everything fits together.

sesyns combines psychological impact, economic analysis and data-driven control into an integrated model that not only thinks SEO & SEA together, but also makes them economically successful.

With sesyns, not only has search become more efficient - but marketing as a whole has become more effective. What remains is a new matter of course: SEO & SEA belong together. And the result speaks for itself.

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This case shows:

With the right database, an integrated search strategy and the courage to change, not only can campaigns be improved - but entire principles of effectiveness can be rethought.

1. SEO & SEA – not next to each other, but together.
2. Efficiency – not at the expense of quality, but through it.
3. Impact – not through more effort, but through better decisions.

This is sesyns. This is hurra.com.

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