From data salad to performance machine – how sesyns finally brings SEO & SEA together

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140 % more organic sales. 21 % more paid revenue. 33 % more traffic. EUR 3,464 less ad spend.

Sounds too good to be true? Not for us. Welcome to the world of sesyns - our framework for real synergies between SEO and SEA.

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The initial situation: two silos, one problem

Imagine this: A customer from the food segment, great products (including classics such as sauce powder), but in a tough price war. Small budget, big competition – and the requirement: deliver measurable results quickly.

What went wrong?
SEO and SEA acted like two lone fighters. Organic on the left, paid on the right. No stage, no duet. Yet it is precisely this interplay that often decides who wins the curtain on the Google SERP today.

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Our approach: cleverly connecting data instead of isolating channels

We could have used external tools. But we didn't.
Instead, we opted for OWAPro - our own BI and analytics platform. Because it delivers exactly what smart performance needs: Connections.

We developed sesyns from this: A flexible framework that shows where SEO and SEA inspire each other - and where there is still room for improvement.

What we did:

Automatic consolidation of all performance data from Google Ads, GA4, GSC and Co.
Structuring by keywords directly in BigQuery - for real, cross-channel insights
Visualisation of synergies in a customised sesyns dashboard
Fast setup: few systems, maximum transparency
One goal for all stakeholders: Think organic and paid together - and make them successful

The effect: performance that no longer needs a gut feeling

This is where it gets exciting: our customer didn't just get a pretty dashboard with sesyns. But results that count:

+140 % revenue via organic search - thanks to more precise metas and content optimisation.
+21 % paid revenue - because SEA has finally intelligently complemented the SEO story.
+33 % more traffic overall - clearly measurable, visibly converting.
-3,464 EUR ad spend - because smart management works better than even more budget.

In short: two soloists became a well-rehearsed successful duet on the Google stage.

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And now? Now we are scaling.

Because we at hurra.com love scalable solutions, we naturally think ahead: more data sources, more automation, more strategy.

sesyns works wherever paid and organic have to work together: In e-commerce, in travel, in finance - everywhere where first impressions count and click prices hurt.

Our promise: