SEO and GEO

Your rankings have not moved in months

An audit answers three questions: what does Google find on your site, what of it gets served, and where between the two sits the biggest loss. The data foundation is the Search Console performance report with clicks, impressions, click-through rate and average position, broken down by queries, pages, countries, devices and search appearance g-gsc. The result is a work list sorted by impact, not a list of 200 defects.

What we do: We save the starting point from the performance report, check reachability before content, bundle findings into causes and implement in steps; you get a list of a few causes with effort and expected impact, and every step gets a number.

By Raymond Eiber, Organic Search Channel Lead

Last updated on 5 October 2026

What it is about and when it becomes relevant

What this is about

An audit separates three levels: can Google reach and process the site at all, is the content good enough to be served, and does the impression turn into a click. The performance report delivers impressions, clicks, click-through rate and average position per query and per page for that g-gsc.

When it becomes relevant

When visibility has been flat for months, after a relaunch, before a larger investment in content and with every change of agency. In all four cases the most expensive decision is the one taken without a baseline.

Why the order matters

Improving content that is not even indexed achieves nothing. Which is why the technical level comes first, then the content, then the search appearance. Whoever works in the opposite order sees no effect for months.

Common mistakes and how you spot them

Only positions looked at

How you spot itThere is a ranking report, but nobody knows the impressions behind it. A position without demand behind it is not an improvement g-gsc.

Tool findings instead of causes

How you spot itThe list has hundreds of items, sorted by tool color instead of by impact. Work starts at the top, where it is easiest.

Click-through rate ignored

How you spot itPages with many impressions and strikingly few clicks are not on the list. That is often exactly where the fastest win sits g-gsc.

No baseline recorded

How you spot itAfter the rebuild nobody can say what it achieved, because nobody documented the starting point.

How we go about it

Record the baseline
We secure the values from the performance report per page and per query before anything is changed g-gsc.
Reachability before content
First we check what Google finds and processes. What does not make it into the index needs no better copy.
Bundle findings into causes
Hundreds of individual alerts become a few causes with effort and expected impact. The list is sorted by that, not by a tool's severity color.
Implement in steps and reconcile
We change things in sequence and compare against the secured baseline, so every step gets a number.

Frequently asked questions

What belongs in an SEO audit?

Reachability and processing by Google, quality and structure of the content, and the appearance in search, each backed by clicks, impressions, click-through rate and average position from the performance report g-gsc.

How long does an SEO audit take?

That depends on the size and state of the website. It becomes reliable once reachability and data foundation are checked; without that step, any time estimate is a guess.

Do I need paid tools for it?

For the root-cause analysis, Search Console often goes a long way, because that is where the real impressions and clicks live g-gsc. Tools help with volume and competitor comparison, but they do not replace prioritization.

What good is an audit if I do not act on it?

Little. Which is why our list consists of a few causes with the effort next to each, so a decision about what happens first becomes possible.

Is this exactly where you are stuck?

Write to us about where it is stuck. Raymond Eiber and the team will look at what is concretely behind it in your case, and tell you where the biggest lever sits.

Book a meeting

Sources

Every statement about ad products comes from the official documentation of the respective platform, with the date we retrieved it. Products change; if something looks outdated to you, write to us and we will check it.