How we use AI Skills in your ongoing campaign work

The task

The work that never gets finished in your marketing is rarely the strategic kind. It is the recurring kind: product copy, feed attributes, meta information, promotion status, lifecycle mail. That work is rule-bound, it grows with your product range, and it is the first thing left undone when something comes up in the team. On top of that, a second place has appeared where your customers look for answers: AI answers. There is no list of links there, usually just a handful of sources. Clear structure, unambiguous definitions and consistent facts serve the same purpose there as they do in search.

What we do: We switch on the capabilities where your work really is recurring, have content, feeds and budgets drafted and checked, and release them with you; the routine work is ready for approval, and people who know your market decide.

How we solve it

What you get out of it

• The recurring work on content, feeds and meta information is ready for sign-off, even when something comes up in the team.
• We check across hundreds of pages whether the same fact is stated the same way everywhere, and that helps you in search and in AI answers.
• What goes live is decided by your team and not by a tool, so steering and accountability stay with people who know your market.

From our own work

• GEO AgenturThat is where we look after visibility in AI answers, with the same work on structure and definitions that carries the search results.
• Produktdaten und ShoppingThis is where the feeds are built, the ones in which attributes, prices and promotion status have to be right.
• Creative und ContentThis is where drafts become content that someone stands behind before it goes live.

The other areas

How hurra.com, hurra.ai and the specialized products fit together

• Marketing IntelligenceEvery decision in your account has work in front of it: gathering the numbers, settling the definitions, agreeing which number the steering runs on.
• Marketing OrchestrationA campaign decision is made once, and after that it has to land in search, social, shopping and CRM.
• Data & SignalsAd account, shop and CRM report three different numbers for the same week.

What it runs on

The capabilities sit on hurra.ai and work on the systems that are already connected there: your products, your content, your customers, your measurement. That is why none of them has to find out first what your business sells.

• GEOgenerative engine optimisation for visibility inside AI answers.
• SEOfor your own properties, from the content and product data already connected.
• Budget optimisationfor Google Ads and Meta, from the performance the connected account already reports.
• Google Shopping and emailproduct feeds and lifecycle mail from the same customer and product context.

According to hurra.ai, the capabilities for ChatGPT Ads and TikTok Ads are rolling out to early-access customers.