Agentic Commerce: Product Data for Shopping and AI Agents

One set of data, two readers: Google Shopping today, AI agents tomorrow. Optimised product data and data-driven shopping campaigns make you visible in Google Shopping, Microsoft Shopping, on marketplaces and on comparison sites, right where people are ready to buy. The same data now has a second reader: AI agents that search, compare and buy for their users. We make sure both read your range completely and correctly.

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Our customers

Trusted by leading brands and companies

How we help you

We set up Merchant Center and your product feed so that you:

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Reach maximum data quality in Google and Microsoft Merchant Center

Avoid disapprovals with rule-compliant feeds before they cost revenue

Fill every required attribute completely and correctly

Match search queries with product titles and attributes, also written with AI support

Make every product findable with a GTIN per variant

Name variants unambiguously by size, colour and material

Benefit from stock levels and prices that update automatically

Show promotions in the feed in full

Serve Google Shopping, Microsoft Shopping, marketplaces and comparison sites from one feed

Push your most profitable products with product groups by performance and margin

Reach people ready to buy with Smart Bidding

Use the synergies between search and shopping and spend every euro on precise tracking

Product data marketing in detail

Feed management and feed optimisation

Set-up and maintenance of your Merchant Center accounts

Technical feed optimisation with tools such as Channable

Merging and enriching data from different sources

AI-supported optimisation of titles and descriptions

Shopping campaigns for Google Shopping and Performance Max

Performance-based product grouping

Margin, stock and other business information in campaign steering

Seasonal campaign steering

A/B tests of product content

Marketplaces and channels

Google Shopping and Microsoft Shopping

Connection to relevant marketplaces

Social shopping with Meta and TikTok

Retail media on the retailers' platforms

Analytics and performance

Cross-channel attribution

Product performance tracking

Margin-based bidding strategies

ROI optimisation at product level

AI shopping

We bring your product data together so that:

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Shop, PIM, feed and product detail page carry the same values

One source feeds every reader, from Google Shopping to the AI agent

Changes to price and stock arrive everywhere at the same time

Reads the product feed and compares it with the product detail page

Finds structured data on the page that matches the feed

Sees price, availability and terms without ambiguity

Contradictions in price, availability or variants between feed and page

Missing attributes and missing structured data

Blocked bots that lock out the agent as well

Data reconciliation across all systems, one source for every reader

Rules for titles, attributes and variants that read the same in the feed and on the page

Structured data on the product detail page and access for agents that should read your range

When your next customer is an AI agent: agent to agent

What agentic commerce is and how an AI agent selects products

Agentic commerce means that a person no longer searches, compares and buys alone: an AI agent does it on their behalf. The person names the goal, the agent searches for products, compares offers, sends enquiries and buys where it is allowed to. AI shopping starts today in the assistants people already use.

An AI agent does not read advertising. It reads your product feed, your product detail page and the structured data on it, and it compares the three with each other: titles, attributes, price, availability, delivery terms. If feed and product detail page agree, the product makes it into the agent's selection. If they differ, if an attribute is missing or your shop blocks the agent, the product drops out without anyone noticing.

That is why product data marketing and agentic commerce belong together. Feed management, feed optimisation and Merchant Center for Google Shopping and Performance Max create exactly the data an agent needs; the PIM and the shop have to carry the same values. If you keep your product data clean for Google Shopping, most of the work for AI agents is already done.

What is still missing is what we check in the agent readiness check: which data an agent sees of your range, where it stops, and what has to be added so that it recommends your product.

Why now

52 %of consumers in Germany use AI when they shop.

Almost a thirdwould switch retailers if an AI recommended something better.

8 to 10 %want the AI to handle the payment as well.

Deloitte, The Human and the Agent, survey May 2026

Agent readiness check

Within three days you get a finding: what an agent sees of your range, where it stops, what is missing.

You receive a written finding with priorities and a call to go through it.

Whether agents recommend your range is something we measure in OWAPro™.

Questions and answers about product data and agentic commerce

What is agentic commerce?

Shopping where an AI agent searches, compares and buys on a person's behalf. The agent reads product data, prices, availability and terms from feed and product page and makes the shortlist. For you this means your range has to be machine-readable and consistent across every system.

Which product data do AI agents need?

The same data Google Shopping needs, applied consistently everywhere: unambiguous titles, complete attributes, current prices and stock, clear variant names and structured data on the product detail page. If the page differs from the feed, the agent stops trusting both.

Is my Google Shopping feed enough for AI agents?

As a basis, yes. On its own, no. An agent does not rely on the feed alone, it compares it with the product page and with what your shop shows. A good feed is the start; reconciling it with PIM, shop and page makes it usable for agents.

What does the agent readiness check cover?

What an agent sees of your range, where it stops and what is missing: feed, product detail pages, structured data, variants, prices and availability compared against each other. Within three days you get a written finding with priorities and a call to go through it.

How do I see whether sales come through AI agents?

Often not at all in pixel-based tools, because agents do not run JavaScript. OWAPro™ measures on your own server and reports visits and purchases through agents separately. That shows you whether agents recommend your range and what comes of it.

What is the difference between product data marketing and agentic commerce?

Product data marketing is the work on the product feed and the shopping campaigns: Merchant Center, feed optimisation, Google Shopping and Performance Max. Agentic commerce is the second reader of the same data: AI agents that search, compare and buy for people. Both rely on one set of data; the agent additionally reads the product detail page and the structured data on it.

Do I need a PIM so that AI agents can read my range?

Not necessarily. What matters is that shop, product feed and product detail page carry the same values. A PIM makes that easier because it is the one source for every reader. Without a PIM, feed rules and a regular data reconciliation take over that job; we set up both.

Our case studies

Travel

Case ltur: Scalable SEA in travel

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+76 %

Conversion Rate

+10 %

Clicks

Case ltur: +76 % Conversion Rate durch Feed-basiertes Travel-SEA

Finance & Insurance

Case Creditplus: SEO und SEA synergies (sesyns)

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+48 %

more conversions

+72 %

total revenue

FMCG

Sauce powder, hot competition and smart traffic.

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+21 %

paid revenue

+33 %

more traffic

E-Commerce

Wie Shure mit emotionalem Storytelling und einer maßgeschneiderten Multi-Touchpoint-Kampagne die globale Drummer-Community aktiviert und 1.275 Anmeldungen generiert.

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+26 million

Impressions

1275

Registrations

Case Shure: Über 26 Millionen Impressionen für den Drum Mastery Contest

E-Commerce

ESSKA.de - Smart shopping campaigns with “open budget”

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+240%

Turnover

+205%

Sales

Finance & Insurance

Creditplus increased conversions by 10% using first-party data with smart bidding

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+10%

Conversion volume

-30%

CPS

Travel

With AI, 11% more bookings and a 7-digit increase in revenue for the Motel One Group

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+11%

Reservations

7-digit

Increase in sales

Here's what our customers say

“For the ROBINSON and TUI MAGIC LIFE brands, we are now working with hurra.com™ for the second year in the area of online marketing. The performance in all paid channels, especially in the SEA area, has been very convincing and we have been able to significantly increase the performance values of our marketing. With the agency's support, we were also able to competently and professionally develop the field of programmatic advertising and achieve significant success here. We are also working together on the forward-looking topic of attribution in marketing. In all these fields, hurra.com™ is characterized by good cooperation based on partnership.”

Michael Masuch

Head of eCommerce

“hurra.com™ continues to impress us with their online know-how with very high technical software standards — also thanks to their internally developed tools. We are particularly impressed by the smooth and automated handling of our very large product data feeds, which hurra.com™ perfectly processes and controls, especially in the area of Google shopping.”

Dominik Hackenbruch

“With OwaPro™, we can evaluate all online marketing activities in even more detail. As a result, we have already gained a number of insights into the connection between advertising media, platforms and on our website, which help us to design more appealing advertising and work even more customer-centrically. The tool is simple, understandable and quick to learn — the help function and great support from hurra are additional goodies.”

Laura Sütterlin

E-commerce Marketing Manager

“With Hurra™, we have found a professional performance agency for our Google Ads marketing. We appreciate the trustful cooperation and reliability of our contacts — even with short-term requirements. Despite our complex product portfolio and heterogeneous target group model, we were able to significantly improve the performance of our campaigns through extensive restructuring measures. Particularly noteworthy is the competent and transparent consulting services regarding, among other things, new ideas, potential and innovations in the Google Ads universe. With Hurra™, we are striving for long-term cooperation.”

Gökhan Balci

Online Marketing Team Leader

“We have been working successfully with Hurra Communications GmbH in the area of search ads for several years now. This enables us to draw on competent contacts at any time who advise us on the subject areas of Google Ads and Bing and who are also actively involved in the implementation. As a result, we always feel that we have been well looked after when managing our ads and are therefore very pleased to be able to continue this cooperation in the future.”

Torsten Widmann

Department Director

“Using our own first-party data for more efficient bidding has enabled us to optimize specifically for our most valuable customers.”

Silke Maaß

Head of Marketing

“hurra.com™ delivered a sophisticated strategy and implementation and showed expertise in all areas from SEA to mobile ads. The results were excellent. Once again, the long-standing collaboration with hurra.com™ can be described as very successful!”

Fabian Haustein

CEO

“With hurra.com, we have found a partner who provides us with professional support across channels and at the same time provides innovative solutions. We were particularly impressed by their use of AI to create synergies and drive our projects forward. The long-standing collaboration shows that we can always rely on hurra.com — reliable, solution-oriented and future-oriented.”

Alexandra Ullrich

Content Manager

"Our collaboration with hurra.com has been a complete success! They quickly got to grips with our business, have been providing us with excellent advice ever since, and respond flexibly to any changes. Thanks to their expertise and the swift implementation of all ideas, they have put us and our online business on a very promising path. We particularly value the pleasant interaction with our points of contact – always professional, reliable, and approachable. We would choose Hurra again without hesitation!"

Maja Hofmann

Head of eCommerce

"Especially for companies like ours, without large marketing departments, it’s a challenge to keep an eye on all aspects, particularly in performance marketing. Having Hurra, an experienced marketing agency, by our side helps us stay on track, continuously optimize our campaigns, and get the most out of our budget. This allows us to focus on our core business while experts ensure that our marketing efforts remain effective and targeted."

Tobias Simon

Head of Marketing & Sales, Authorized Signatory

“We are very satisfied with our collaboration with hurra.com™ and can highly recommend Hurra™ as an agency and partner. Since we switched to Hurra™, we have made a big leap forward and we have been able to grow together, which is very pleasing. We particularly appreciate Hurra™'s innovative and forward-looking work policy, because as an agency they always move with the times and always suggest new innovative ideas and implementations, which we then successfully realize together. Many thanks for the great collaboration.”

Natascha Häufele

"hurra.com™ has been a reliable partner for Motel One in the digital world for many years. Through long-term strategies and continuous optimisation, we have been able to generate sustainable growth together. The team's professional approach and customised solutions deserve special mention. The collaboration was and is characterised by trust, transparency and quality. If you are looking for a team that lives performance marketing with passion and expertise, you have come to the right place."

Susan Schramm

Chief Marketing Officer

"We have been working successfully with hurra.com™ for over two years for our Nina von C. and like it! brands. The Hurra™ team has impressed us particularly in the area of SEA and with their comprehensive online marketing expertise. Thanks to their competent support, we were able to achieve a significant increase in sales - a success that would not have been possible without the strategic support of hurra.com™. We particularly appreciate the trustful cooperation and reliability of our contact person. We feel that we not only get the best possible advice, but that we are treated as equal partners. That makes successful cooperation fun!"

Lea Bogenschütz

Online Marketing

"The challenge for us was to better dovetail SEO and SEA and to utilise potential at keyword level in a targeted manner. The strategy developed by hurra.com and the sesyns measurement helped us to optimise based on data and use our budget more efficiently. We particularly appreciate the transparent collaboration, the proactive communication and the continuous development of the dashboard. An all-round successful partnership!"

Sebastian Perez Salmeron

Head of SEO

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