LLMO & GEO Agency
From search term to answer entity: We optimize your digital presence for the requirements of generative AI systems. Through targeted LLMO and citation engineering, we ensure that your content is not only read, but is actively recommended as a primary source by leading AIs.
Performance assurance through generative engine optimization
In 2026, classic SEO alone is no longer enough to defend organic market shares in an AI-driven world. As a specialized GEO agency, we support you in the fundamental transformation from search term to answer entity.
We optimize your digital presence to meet the complex requirements of large language models (LLMs). Through targeted technical engineering and content structuring, we ensure that your brand not only appears in Google AI Overviews, ChatGPT, Perplexity & Co., but is also cited and actively recommended as an undisputed primary source.
Leading brands and companies trust us






Our service modules
Technical
AI Infrastructure
Content &
Citation Engineering
Intelligence & Monitoring
Maximum visibility
in the generative age
AI readiness & llms.txt
Authority in ChatGPT, Claude & Co.
Presence in the knowledge graph
Measurability through share-of-model
Talk to our GEO experts
FAQs about GEO agencies
What exactly does a GEO agency do?
A GEO or LLMO agency optimizes digital content so that generative systems such as ChatGPT, Google AI Overviews or Perplexity prefer to select and quote it as a source of response.
How does GEO differ from classic SEO?
Classic SEO focuses on ranking in search engine lists. GEO focuses specifically on the optimisation of brand mentions and citations within AI-generated responses in models such as Google AI Mode, Copilot, Claude or Gemini in order to act as a recommended solution there.
What are citations & mentions?
Citations and mentions are the central metrics in GEO. They indicate how often an AI such as ChatGPT actively mentions your brand in its answers (mentions) or uses and links to your website as an official source (citations). The aim is maximum presence in the results generated by leading LLMs.
How do I get quoted by ChatGPT, Gemini and Co.?
Through a combination of high E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), technical optimization (e.g. Schema.org, llms.txt) and the provision of content in a strategic “answer-first” format that is optimized for the AI mode of search engines.
What is a llms.txt file?
A new standard, comparable to robots.txt, which provides AI crawlers from OpenAI, Anthropic and Google with structured information about how the content of a website should be ideally processed for language models.
Is GEO also worthwhile for B2B companies?
Absolutely. Especially in complex B2B decision-making processes, buyers are increasingly using AIs such as Microsoft Copilot or Gemini to pre-select providers. Anyone who is not mentioned in these systems does not appear on the shortlist.
Does hurra.com™ work nationwide or only regionally?
At hurra.com™, we work remote-first and from anywhere. From our core location in Stuttgart, we advise companies in Berlin, Munich, Hamburg, Frankfurt and all over Europe on ensuring their visibility in Google AI overviews and other AI systems.
How much does a GEO audit cost at an agency?
The prices for our services vary depending on the size of the domain and the intensity of competition within the AI response rooms. We analyse your individual needs and provide a detailed offer for your AI strategy.
What is LLMO?
LLMO stands for Large Language Model Optimization. It is the technical umbrella term for all measures that improve the visibility and accuracy of a brand within language models such as GPT-5, Gemini or Claude.
How do you measure the success of a GEO strategy?
We analyze the “share of model” in systems such as ChatGPT, Gemini or Claude to determine your presence compared to the competition. In addition, we track direct referral traffic from generative engines such as Perplexity, ChatGPT Search or Google AI Overviews.