SEO and GEO
Are you cited in AI answers, and if so, how often?
There is no Search Console for this. The answer only becomes reliable when the same questions are asked regularly and in many phrasings, with the cited sources recorded. Because answers fluctuate, the trend over time counts, not the single measurement. What can be steered is the supply: with the Google-Extended token you decide whether crawled content may be used to train future Gemini models; it has no effect on inclusion in Google Search and is not used as a ranking signal g-crawler.
What we do: We define a question catalogue, measure regularly and automatically which sources language models cite, decide on Google-Extended with you and make content verifiable; you see over time whether you appear in AI answers instead of trusting a screenshot.
By Raymond Eiber, Organic Search Channel Lead
Last updated on
What it is about and when it becomes relevant
What can be measured
Whether your brand appears in answers, whether it is linked as a source, and for which questions. This is fuzzier than a ranking because answers vary. Which is why not one measurement is evaluated, but a series.
What can be steered
The supply. Google-Extended controls whether crawled content may be used to train future Gemini models, and covers the Gemini apps, the Vertex AI API for Gemini and grounding; it has no effect on inclusion in Google Search and is not used as a ranking signal g-crawler.
What makes the difference
Content that answers one question unambiguously, with verifiable statements and recognizable authorship. Google describes exactly that for helpful content: clarify who created the content, how it was produced and why g-helpful, and names trustworthiness as the most important element of E-E-A-T g-helpful.
Common mistakes and how you spot them
One measurement taken as a result
How you spot itThere is a screenshot of an answer. On the next attempt it looks different, and nobody can say whether anything has changed.
Only your own brand queried
How you spot itWhat gets measured is whether the brand name appears. More interesting is who gets cited for the questions where nobody thinks of you yet.
Training blocked across the board without weighing the consequences
How you spot itGoogle-Extended is set without anyone having decided what it is meant to achieve. It has no effect on Google Search anyway g-crawler.
Content without recognizable authorship
How you spot itThe pages carry no author, no source and no date. Google names exactly these as part of helpful content g-helpful.
How we go about it
Define the question catalog
We work out the questions you want to appear for, in several phrasings, and record them. Without a fixed catalog, no series is comparable.
Measure regularly and automatically
The same questions run on a fixed rhythm, and we record which sources are cited. What gets evaluated is the trend.
Decide the supply deliberately
Whether Google-Extended gets set is a decision we take together with you, with a clear view of what it actually controls g-crawler.
Make content verifiable
Author, sources and date belong visibly on the page, because Google names trustworthiness as the most important element g-helpful.
Further reading
This topic belongs to LLMO & GEO Agency.
Frequently asked questions
How do you measure visibility in language models?
By asking the same questions regularly and in many phrasings and recording which sources are cited. Because answers vary, the trend over time counts rather than the single measurement.
What does Google-Extended do?
It controls whether content crawled by Google may be used to train future Gemini models, and covers the Gemini apps, the Vertex AI API for Gemini and grounding. It has no effect on inclusion in Google Search and is not used as a ranking signal g-crawler.
Should I block the training on my content?
That is a business decision, not a technical one. It hangs on whether you want visibility in answers or protection for your content. Both at once cannot be had in full.
What helps to get cited in answers?
Content that answers one question unambiguously, with verifiable statements and recognizable authorship. Google describes for helpful content that the who, how and why should be clear g-helpful.
Is this exactly where you are stuck?
Write to us about where it is stuck. Raymond Eiber and the team will look at what is concretely behind it in your case, and tell you where the biggest lever sits.
Sources
Every statement about ad products comes from the official documentation of the respective platform, with the date we retrieved it. Products change; if something looks outdated to you, write to us and we will check it.
- g-crawlerGoogle Search Central, Gängige Crawlerretrieved on 21.9.2026
- g-helpfulGoogle Search Central, Hilfreiche Inhalte erstellenretrieved on 21.9.2026
Content and images on this page may have been created with AI support.