ChatGPT Ads Advertising in AI assistants

ChatGPT has shown ads in 31 European countries including Germany since late August 2026, bookable in self-service since 31 August 2026. We set up your first campaigns, measure them with the OpenAI pixel and the Conversions API and evaluate them against paid search and social.

Initial consultation on ChatGPT Ads

Our customers

Trusted by leading brands and companies

How we help

We set up your ChatGPT Ads pilot so that you:

Plan a pilot

Start with a learning question the pilot can answer

Fix budget, runtime and audience up front

Check industry exclusions and the minimum budget before booking

Separate campaigns by offer and buying occasion

Phrase context hints per ad group your ad belongs to

Set geo targeting to the markets you deliver to

Get copy that holds up next to an AI answer

Test variants per search intent, not per keyword

Align wording and offer with your Google Ads copy

Integrate the OpenAI pixel and the Conversions API into your measurement setup

See conversions in the same numbers as for Google Ads and Meta

Compare CPM, CPC and cost per conversion against paid search and social

What you should know about ChatGPT Ads

Who sees the ads

Only users on the Free and Go plans

No ads in Plus, Pro, Business and Enterprise

Labeled "sponsored", placed below the answer

Not shown to users under 18 and not in temporary chats

Launch and booking

Europe since late August 2026, 31 countries including Germany

Self-service since 31 August 2026 in Ads Manager

Billing by CPM, CPC or optimized toward conversions

Minimum budget 15 euros per day, no minimum runtime

Controls

Geo targeting by country, region, city and postal code

Context hints per ad group, no exact keyword matching

No personalized ads in the EEA and Switzerland at launch

Financial, health and legal services outside the US generally excluded

Measurement

OpenAI pixel in the browser, with a consent feature

Conversions API server to server

Reporting with impressions, clicks, spend, CTR, CPC, CPM and conversions

Attribution windows of 7, 14 or 30 days after click

Questions about ChatGPT Ads

What are ChatGPT Ads?

Ads that OpenAI shows inside ChatGPT, labeled "sponsored" and placed below the answer. In Europe they have been available in 31 countries including Germany since late August 2026, bookable in Ads Manager at ads.openai.com.

Who sees the ads?

Users on the Free and Go plans, not under 18 and not in temporary chats. ChatGPT shows no ads in Plus, Pro, Business and Enterprise.

What do ChatGPT Ads cost?

Depending on the campaign objective, OpenAI bills by CPM, CPC or optimized toward conversions; the price is set in the auction. The minimum budget is 15 euros per day, there is no minimum runtime. In the pilot we compare the costs with the values from paid search and social.

How is it measured?

With the OpenAI pixel in the browser and the Conversions API server to server. Reporting shows impressions, clicks, spend, CTR, CPC, CPM and conversions with attribution windows of 7, 14 or 30 days after click. We integrate both into your existing measurement setup so that ChatGPT Ads is judged by the same numbers as your other channels.

Do advertisers receive the conversation content?

No. OpenAI does not share conversation content, history or memories with advertisers; you receive aggregated performance data of your campaign. In the EEA and Switzerland personalized ads are not available at launch.

Which industries are excluded?

Under OpenAI's advertising policies, financial, health and legal services are generally excluded outside the US, with some finance categories open only to approved advertisers. Excluded worldwide are, among others, alcohol, tobacco, gambling, political advertising and dating. Whether your offer is admitted we check against the current policy before launch.

Which ad formats exist?

The standard ad with advertiser name, favicon, title, copy, landing page and image, and product-feed ads with images, titles, ratings and prices. OpenAI tests further formats in the US first.

How do we start?

With a pilot: one learning question, one defined offer, tracking before the first euro, a runtime after which we decide. Then you know whether and how to scale.

Our case studies

Travel

Case ltur: Scalable SEA in travel

Read the case study

+76 %

Conversion Rate

+10 %

Clicks

Case ltur: +76 % Conversion Rate durch Feed-basiertes Travel-SEA

Finance & Insurance

Case Creditplus: SEO und SEA synergies (sesyns)

Read the case study

+48 %

more conversions

+72 %

total revenue

FMCG

Sauce powder, hot competition and smart traffic.

Read the case study

+21 %

paid revenue

+33 %

more traffic

E-Commerce

Wie Shure mit emotionalem Storytelling und einer maßgeschneiderten Multi-Touchpoint-Kampagne die globale Drummer-Community aktiviert und 1.275 Anmeldungen generiert.

Read the case study

+26 million

Impressions

1275

Registrations

Case Shure: Über 26 Millionen Impressionen für den Drum Mastery Contest

E-Commerce

ESSKA.de - Smart shopping campaigns with “open budget”

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+240%

Turnover

+205%

Sales

Finance & Insurance

Creditplus increased conversions by 10% using first-party data with smart bidding

Read the case study

+10%

Conversion volume

-30%

CPS

Travel

With AI, 11% more bookings and a 7-digit increase in revenue for the Motel One Group

Read the case study

+11%

Reservations

7-digit

Increase in sales

Here's what our customers say

“For the ROBINSON and TUI MAGIC LIFE brands, we are now working with hurra.com™ for the second year in the area of online marketing. The performance in all paid channels, especially in the SEA area, has been very convincing and we have been able to significantly increase the performance values of our marketing. With the agency's support, we were also able to competently and professionally develop the field of programmatic advertising and achieve significant success here. We are also working together on the forward-looking topic of attribution in marketing. In all these fields, hurra.com™ is characterized by good cooperation based on partnership.”

Michael Masuch

Head of eCommerce

“hurra.com™ continues to impress us with their online know-how with very high technical software standards — also thanks to their internally developed tools. We are particularly impressed by the smooth and automated handling of our very large product data feeds, which hurra.com™ perfectly processes and controls, especially in the area of Google shopping.”

Dominik Hackenbruch

“With OwaPro™, we can evaluate all online marketing activities in even more detail. As a result, we have already gained a number of insights into the connection between advertising media, platforms and on our website, which help us to design more appealing advertising and work even more customer-centrically. The tool is simple, understandable and quick to learn — the help function and great support from hurra are additional goodies.”

Laura Sütterlin

E-commerce Marketing Manager

“With Hurra™, we have found a professional performance agency for our Google Ads marketing. We appreciate the trustful cooperation and reliability of our contacts — even with short-term requirements. Despite our complex product portfolio and heterogeneous target group model, we were able to significantly improve the performance of our campaigns through extensive restructuring measures. Particularly noteworthy is the competent and transparent consulting services regarding, among other things, new ideas, potential and innovations in the Google Ads universe. With Hurra™, we are striving for long-term cooperation.”

Gökhan Balci

Online Marketing Team Leader

“We have been working successfully with Hurra Communications GmbH in the area of search ads for several years now. This enables us to draw on competent contacts at any time who advise us on the subject areas of Google Ads and Bing and who are also actively involved in the implementation. As a result, we always feel that we have been well looked after when managing our ads and are therefore very pleased to be able to continue this cooperation in the future.”

Torsten Widmann

Department Director

“Using our own first-party data for more efficient bidding has enabled us to optimize specifically for our most valuable customers.”

Silke Maaß

Head of Marketing

“hurra.com™ delivered a sophisticated strategy and implementation and showed expertise in all areas from SEA to mobile ads. The results were excellent. Once again, the long-standing collaboration with hurra.com™ can be described as very successful!”

Fabian Haustein

CEO

“With hurra.com, we have found a partner who provides us with professional support across channels and at the same time provides innovative solutions. We were particularly impressed by their use of AI to create synergies and drive our projects forward. The long-standing collaboration shows that we can always rely on hurra.com — reliable, solution-oriented and future-oriented.”

Alexandra Ullrich

Content Manager

"Our collaboration with hurra.com has been a complete success! They quickly got to grips with our business, have been providing us with excellent advice ever since, and respond flexibly to any changes. Thanks to their expertise and the swift implementation of all ideas, they have put us and our online business on a very promising path. We particularly value the pleasant interaction with our points of contact – always professional, reliable, and approachable. We would choose Hurra again without hesitation!"

Maja Hofmann

Head of eCommerce

"Especially for companies like ours, without large marketing departments, it’s a challenge to keep an eye on all aspects, particularly in performance marketing. Having Hurra, an experienced marketing agency, by our side helps us stay on track, continuously optimize our campaigns, and get the most out of our budget. This allows us to focus on our core business while experts ensure that our marketing efforts remain effective and targeted."

Tobias Simon

Head of Marketing & Sales, Authorized Signatory

“We are very satisfied with our collaboration with hurra.com™ and can highly recommend Hurra™ as an agency and partner. Since we switched to Hurra™, we have made a big leap forward and we have been able to grow together, which is very pleasing. We particularly appreciate Hurra™'s innovative and forward-looking work policy, because as an agency they always move with the times and always suggest new innovative ideas and implementations, which we then successfully realize together. Many thanks for the great collaboration.”

Natascha Häufele

"hurra.com™ has been a reliable partner for Motel One in the digital world for many years. Through long-term strategies and continuous optimisation, we have been able to generate sustainable growth together. The team's professional approach and customised solutions deserve special mention. The collaboration was and is characterised by trust, transparency and quality. If you are looking for a team that lives performance marketing with passion and expertise, you have come to the right place."

Susan Schramm

Chief Marketing Officer

"We have been working successfully with hurra.com™ for over two years for our Nina von C. and like it! brands. The Hurra™ team has impressed us particularly in the area of SEA and with their comprehensive online marketing expertise. Thanks to their competent support, we were able to achieve a significant increase in sales - a success that would not have been possible without the strategic support of hurra.com™. We particularly appreciate the trustful cooperation and reliability of our contact person. We feel that we not only get the best possible advice, but that we are treated as equal partners. That makes successful cooperation fun!"

Lea Bogenschütz

Online Marketing

"The challenge for us was to better dovetail SEO and SEA and to utilise potential at keyword level in a targeted manner. The strategy developed by hurra.com and the sesyns measurement helped us to optimise based on data and use our budget more efficiently. We particularly appreciate the transparent collaboration, the proactive communication and the continuous development of the dashboard. An all-round successful partnership!"

Sebastian Perez Salmeron

Head of SEO

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