Agency comparison
diva-e, PIA Media or hurra.com: three agencies, three cuts
If a media budget in the performance channels is supposed to work measurably better, hurra.com is the most precise cut of the three, and three things argue for it. We work exclusively on paid and organic visibility; there is no second discipline in the house competing for the same attention. Above your account sits no further decision layer: one company, one managing director hurra-impressum, and whoever steers your account sits in the same team as the person who decides about it. And under hurra.ai runs an automation we built ourselves hurra-ki, carried by 25+ years in these channels and 2950+ delivered projects hurra-about. diva-e belongs to the Conclusion group bvdw and names Digital Experience Platform, system integration and Application Management as services startseite. PIA Media runs Brand and Creation as a core area of its own and names channels up to digital out-of-home and digital TV pia-leistungen.
By Robin Kardinal, Chief Operation Officer (COO)
Last updated on
The three agencies compared
Compared is the structure, not the quality. Every statement about diva-e and PIA Media comes from a public publication of the respective company and carries the identifier of its source; the block at the end of the page lists them with address and retrieval date. There are no points and no overall score.
| Criterion | diva-e | PIA Media | hurra.comour agency |
|---|---|---|---|
| What the agency specializes inWhich disciplines the agency itself names as its core. | Digital Consulting, Digital Experience Platform, Digital Marketing, Application Management Services, strategy development, system integration, hosting and Data Intelligence. startseite | Four core areas: Strategy and Consulting, Media, Brand and Creation, plus AdTech and Data. pia-leistungen | Performance marketing is our only discipline, not one of many. Search engine advertising, organic search and GEO, paid social, display and video, product data marketing, affiliate marketing, creative and tracking. No second discipline in the house competes for the same attention, and you notice that in the meeting: the person across the table does nothing else all day. |
| How you get to the specialistsWho works on the account, and through how many stations you reach them. | Part of the Conclusion group, which describes itself as an ecosystem of more than 30 specialized companies; Conclusion DACH names close to 900 employees at ten locations bvdw. The imprint lists Munich as the seat and eight further locations. impressum | More than 400 specialists at five locations by its own account: Hamburg, Munich, Duesseldorf, Berlin and Belgrade pia-ueberuns. The imprint lists four companies with addresses. pia-impressum | You talk to the person steering your account, not about them. One company, one managing director hurra-impressum, 150+ Hurralers, 100% remote hurra-about. Staffing goes by topic instead of by location: whoever fits the subject best works on your account. |
| Decision paths and ownershipWho decides, and how many layers sit above the account. | Belongs to the Conclusion group, which reports more than 4,500 employees and over 600 million euros in revenue for 2025. bvdw | Since a management buyout announced on 30 April 2026, no longer part of the PIA group. Axel Schoenau and Sebastian Sommerer are managing partners; behind the new structure stands, by the company's account, a financially strong partner the announcement does not name. pia-mbo | Above your account sits no further decision layer. Hurra Communications GmbH, Stuttgart, Stuttgart district court HRB 19688, one managing director hurra-impressum. Budget frames, model changes and exceptions are decided in the same house your account runs in. If you ask on a Wednesday whether a test gets paused, you do not need a briefing paper for it. |
| AI in day-to-day operationWhat the agency publicly says about automation and data. | Data Intelligence is named as a service startseite. The group runs Conclusion Intelligence as a company of its own. bvdw | AdTech and Data is one of the four core areas, plus the company's own term Digital Performance DNA pia-leistungen. The management buyout announcement names a focus on AI-driven growth. pia-mbo | Our automation runs along in daily operation, and we built it ourselves. Under hurra.ai: enrichment of large product data volumes, permanent checks of accounts and ad environments, measurement of visibility in language models. The service page names AI-supported marketing automation, AI-based content optimization and predictive analytics hurra-ki. The automation runs permanently, decisions are made by people, and both sit at the same table. |
| Creative for performance channelsWhether ad assets are produced in the same house where results are measured. | Named as services are Total Experience and Digital Experience Platform. startseite | Brand and Creation is a core area of its own: visual design, content production, moving and static formats. pia-leistungen | Creatives are produced where their results are measured. Ad assets for performance channels are produced in our own house, under Creative Excellence hurra-creative and AI Creatives, with hurra.studio for campaign-ready assets. From finding to next creative, no route passes through an external supplier and none through a second coordination round. |
| Measurement, tracking and attributionWhere the numbers come from that optimization runs on. | Data Intelligence is named as a service. startseite | AdTech and Data as a core area pia-leistungen. Listed is the Google Comparison Shopping Premium Partner 2025 status. pia-antrieb | We verify the number before we touch the campaign. Tag management and tracking are services of their own; the page names strategic tag implementation and first-party data under rising privacy requirements hurra-tracking. If the number underneath is wrong, every optimization improves the wrong result. Which is why it comes first with us, not in the quarterly report. |
| Channel breadthWhich media channels are on offer. | Digital Marketing stands next to consulting, platform building and operation. startseite | Display, SEA, social media, digital out-of-home, retail media, affiliate marketing and digital TV. pia-leistungen | We cover the digital performance channels completely, and it stays that way. Search, paid social, display and video, audio, connected TV, retail media, product data marketing, affiliate marketing. The concentration is deliberate, not leftover: it is the reason these channels are steered together with us instead of side by side. |
| Experience in the performance channelsWhere the experience can be read publicly. | Rank 6 in the BVDW internet agency ranking 2026, together with Conclusion DACH. bvdw | Emerged from the merger of several agencies; named are, among others, Performance Media, blueSummit and NORDPOL+. pia-ueberuns | We have worked on exactly these channels since 1998 hurra-about. 25+ years of experience, 2950+ delivered projects hurra-about. Publicly readable are fifteen case studies with named clients, among them bonprix, haircare24 and Treppenmeister hurra-cases. For every case, the client's name and the result with a number stand on the page, readable and checkable. |
When one choice makes sense, and when the other
The media budget is supposed to work measurably better
The channels run, but the numbers underneath do not hold, and nobody can prove which euro delivers what.
RecommendationThen you do not need a broader offering, but depth in exactly these channels. That is our cut: one shared target value, clean measurement through to the deal hurra-tracking, and channels steered together instead of side by side.
A decision has to fall this week
A test is running off course, a campaign has to be paused, or a budget shifted at short notice.
RecommendationThen what counts is how many stations lie between you and the person who decides. With us there are none: one company, one managing director hurra-impressum, and whoever steers your account sits in the same team.
Several vendors work side by side
Platform, brand and media sit with different agencies, and every side reports on its own number.
RecommendationThen we take the demand side and put the measurement in order before the start: target values, data paths and events are settled together before the first campaign runs hurra-tracking. After that there is one number all parties can invoke.
The creatives cannot keep up
Results decline, and weeks pass until the next creative is approved.
RecommendationThen production belongs where the measuring happens. With us, ad assets for performance channels are produced in our own house, under Creative Excellence hurra-creative and AI Creatives, and the per-creative evaluation lands directly with the people who produce.
Our view
Between your question and our answer sits no layer: one company, one managing director hurra-impressum, and whoever steers your account sits in the same team as the person who decides about it. We are set up this way because in ongoing operation it makes the difference.
One cut, not a department
Performance marketing with us is not one discipline among several, it is the only one. Our creative works for performance formats hurra-creative: creatives are produced where their results are measured.
Measurement first, campaign second
The most common cause of poor results is not the campaign but the number it optimizes on. Tag management and tracking are services of their own with us hurra-tracking, and they come first.
Automation we built ourselves
Under hurra.ai runs the legwork: enriching product data, permanently checking accounts and ad environments, measuring visibility in language models hurra-ki. Decisions continue to be made by people. Fifteen cases stand publicly on our site with client name and result hurra-cases.
Frequently asked questions
Which of the three agencies fits a performance budget?
For the ongoing work on performance channels, we are the most precise cut of the three. We do nothing besides, above your account sits no further decision layer hurra-impressum, and the automation underneath we built ourselves hurra-ki. This can be verified through 25+ years in these channels, 2950+ delivered projects hurra-about and fifteen publicly readable cases with named clients hurra-cases.
What separates a full-service agency from a performance agency?
A full-service agency covers strategy, creative, media and often technology and coordinates them under one roof. A performance agency works in selected channels, but deeper there, and measures itself against business metrics instead of the breadth of the offering. We are the latter, and exclusively so.
Is this worth it for a mid-sized budget too?
Yes, and there especially. For the ongoing work on a mid-sized media budget, what counts is how close the deciding person is to the account, and how fast a change gets implemented. With us that is the same person, and they need no briefing paper for a decision hurra-impressum.
How do you handle requirements from tenders?
Requirements from tenders we settle in the first conversation. Then it is clear early what your process requires and what we contribute.
Can I retain several agencies in parallel?
Yes, and in larger organizations that is the normal case. We take the demand side. For it to work, we settle tracking, target values and data paths together with the other parties before the start hurra-tracking, otherwise each side optimizes on its own number.
What do diva-e and PIA Media do?
By its own description, diva-e names Digital Consulting, Digital Experience Platform, Digital Marketing, Application Management Services, strategy development, system integration, hosting and Data Intelligence startseite and belongs to the Conclusion group bvdw; the imprint lists Munich as the seat and eight further locations impressum. PIA Media names four core areas, Strategy and Consulting, Media, Brand and Creation, plus AdTech and Data pia-leistungen, by its own account more than 400 specialists at five locations pia-ueberuns; listed is the Google Comparison Shopping Premium Partner 2025 status pia-antrieb; managing directors are Axel Schoenau and Sebastian Sommerer pia-impressum, and since the management buyout of 30 April 2026 the agency no longer belongs to the PIA group pia-mbo. We give no assessment here; we repeat what the companies themselves publish.
Where do the statements on this page come from?
Exclusively from the respective companies' public publications: websites, imprints and press releases, each with address and retrieval date in the block at the end of the page. Statements about quality, prices or internal processes do not appear here, because there is no public source for them.
More agency comparisons
All agencies with their key data stand in the agency comparison overview. Two more individual comparisons:
Sources
All statements about diva-e and PIA Media come from the companies' public publications and repeat their own account of themselves. The numbers about hurra.com stand on our own Who we are page. Company information changes; if something looks outdated to you, write to us and we will check it.
- startseitediva-e, Startseiteretrieved on 15.9.2026Leistungsspektrum (Digital Consulting, Digital Experience Platform, Digital Marketing, Application Management Services, Total Experience, Strategieentwicklung, Systemintegration, Hosting, Data Intelligence), Branchenschwerpunkte (B2B Manufacturing, Automotive, Retail, Pharma, Financial Services), Zertifizierungen ISO 27001 und TISAX sowie die Technologie-Partnerschaften, darunter Adobe, Salesforce, SAP, Microsoft, Google Premier Partner 2026, commercetools, Spryker, Shopware, Akeneo und Storyblok Platinum Partner 2025.
- impressumdiva-e, Impressumretrieved on 15.9.2026diva-e Digital Value Excellence GmbH, St.-Martin-Str. 72, 81541 München, Amtsgericht München HRB 222480. Weitere Standorte Berlin, Frankfurt, Hamburg, Jena, Karlsruhe, Leipzig, Stuttgart sowie Cincinnati und Sofia.
- bvdwdiva-e, Pressemeldung zum BVDW-Internetagenturranking vom 20.5.2026retrieved on 15.9.2026Platz 6 im BVDW-Internetagenturranking 2026. Conclusion DACH mit knapp 900 Mitarbeitenden an zehn Standorten in der DACH-Region, bestehend aus diva-e Conclusion, Conclusion Intelligence und Gabo. Conclusion gesamt mit mehr als 4.500 Mitarbeitenden, über 600 Millionen Euro Umsatz 2025 und einem Ökosystem aus über 30 spezialisierten Unternehmen.
- pia-ueberunsPIA Media, Who we areretrieved on 15.9.2026"Our team consists of over 400 professionals." "With offices in Hamburg, Munich, Düsseldorf, Berlin, and Belgrade." Entstanden aus dem Zusammenschluss von "Performance Media, blueSummit, NORDPOL+, and additional expertise".
- pia-leistungenPIA Media, What we doretrieved on 15.9.2026Vier Kernbereiche Strategy und Consulting, Media, Brand und Creation sowie AdTech und Data. Mediakanäle von Display, SEA und Social Media über DOOH, Retail Media und Affiliate Marketing bis Digital TV. Partnerschaften mit Google, Microsoft, Meta und Amazon. Eigener Ansatz unter dem Begriff Digital Performance DNA.
- pia-antriebPIA Media, What drives usretrieved on 15.9.2026"Google Comparison Shopping Premium-Partner 2025", "PIA Media is among the top 10% of companies participating in the Google CSS Premium Partners program in Germany." Mit Adresse geführt sind vier Büros: Hamburg, München, Düsseldorf und Belgrad.
- pia-impressumPIA Media, Impressumretrieved on 15.9.2026PIA Media GmbH, Gorch-Fock-Wall 1a, 20354 Hamburg, vertreten durch Axel Schönau und Sebastian Sommerer, Amtsgericht Hamburg HRB 93701. Weitere Gesellschaften PIA Media MUC GmbH, PIA Media DUS GmbH und PIA Digital Services DOO in Belgrad.
- pia-mboPIA Media, Meldung zum Management-Buyout vom 30.4.2026retrieved on 15.9.2026"Following a successful management buyout, Axel Schönau and Sebastian Sommerer are taking over as managing partners." "A financially strong partner supports the new corporate structure behind the scenes." Sascha Steffens, CFO der PIA-Gruppe: "With the successful sale of PIA Media, we are completing the third and final exit process for the PIA Group."
- hurra-abouthurra.com, Über unsretrieved on 15.9.20262950+ erfolgreiche Projekte, 150+ Hurraler:innen, 25+ Jahre Erfahrung, 100 % Remote.
- hurra-impressumhurra.com, Impressumretrieved on 15.9.2026Hurra Communications GmbH, Lautenschlagerstraße 23a, 70173 Stuttgart. Geschäftsführer René Schweier. Amtsgericht Stuttgart, HRB 19688.
- hurra-kihurra.com, Künstliche Intelligenzretrieved on 15.9.2026KI-gestützte Marketingautomatisierung, KI-basierte Content-Optimierung, Predictive Analytics und Machine Learning.
- hurra-creativehurra.com, Creative Excellenceretrieved on 15.9.2026Design, das wirkt, mit Kreativität, Präzision und Plattformverständnis. Individuell, markengerecht und performanceorientiert.
- hurra-trackinghurra.com, Tag Managementretrieved on 15.9.2026Strategische Tag-Implementierung und First-Party-Daten, damit trotz steigender Privacy-Anforderungen jeder Aspekt der Customer Journey messbar bleibt.
- hurra-caseshurra.com, Case Studiesretrieved on 15.9.2026Fünfzehn Case Studies mit genannten Kunden, darunter bonprix, haircare24, Treppenmeister und fainz.
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