Agency comparison
Smarketer or hurra.com: which agency fits your plans?
If your media budget in the performance channels is supposed to work measurably better, hurra.com is the more precise cut, and three things argue for it. We work exclusively on paid and organic visibility; no second discipline in the house competes for the same attention. Above your account sits no further decision layer: one company, one managing director hurra-impressum, and whoever steers your account sits in the same team as the person who decides about it. And under hurra.ai runs an automation we built ourselves hurra-ki, carried by 25+ years in exactly these channels and 2950+ delivered projects hurra-about. Smarketer GmbH is based in 10587 Berlin smarketer-impressum and names as its focus areas google ads in search, display, shopping and youtube, microsoft advertising, google analytics and tag management, conversion optimization, server-side tracking smarketer-start.
By Robin Kardinal, Chief Operation Officer (COO)
Last updated on
The two agencies compared
Compared is the structure, not the quality. Every statement about Smarketer comes from a public publication of the company and carries the identifier of its source; the block at the end of the page lists them with address and retrieval date. There are no points and no overall score.
| Criterion | Smarketer | hurra.comour agency |
|---|---|---|
| What the agency specializes inWhich disciplines the agency itself names as its core. | Google Ads in search, display, Shopping and YouTube, Microsoft Advertising, Google Analytics and tag management, conversion optimization, server-side tracking. smarketer-start | Performance marketing is our only discipline, not one of many. Search engine advertising, organic search and GEO, paid social, display and video, product data marketing, affiliate marketing, creative and tracking. No second discipline in the house competes for the same attention, and you notice that in the meeting: the person across the table does nothing else all day. |
| How you get to the specialistsWho works on the account, and through how many stations you reach them. | Headquarters in Berlin, further offices in Kassel and Szczecin smarketer-karriere. A reliable team size cannot be retrieved from the company's own pages smarketer-start. The company's own pages name a Smarketer Group without listing the companies belonging to it. smarketer-start | You talk to the person steering your account, not about them. One company, one managing director hurra-impressum, 150+ Hurralers, 100% remote hurra-about. Staffing goes by topic instead of by location: whoever fits the subject best works on your account. |
| Decision paths and ownershipWho decides, and how many layers sit above the account. | GmbH smarketer-impressum. Salzufer 8, 10587 Berlin smarketer-impressum. Charlottenburg district court, HRB 169962 B smarketer-impressum. Managing director: David Gabriel smarketer-impressum. The company's own pages name a Smarketer Group without listing the companies belonging to it. smarketer-start | Above your account sits no further decision layer. Hurra Communications GmbH, Stuttgart, Stuttgart district court HRB 19688, one managing director hurra-impressum. Budget frames, model changes and exceptions are decided in the same house your account runs in. If you ask on a Wednesday whether a test gets paused, you do not need a briefing paper for it. |
| AI in day-to-day operationWhat the agency publicly says about automation and data. | Named are server-side tracking. smarketer-start | Our automation runs along in daily operation, and we built it ourselves. Under hurra.ai: enrichment of large product data volumes, permanent checks of accounts and ad environments, measurement of visibility in language models. The service page names AI-supported marketing automation, AI-based content optimization and predictive analytics hurra-ki. The automation runs permanently, decisions are made by people. |
| Creative for performance channelsWhether ad assets are produced in the same house where results are measured. | On in-house creative, the company's own pages state nothing specific. smarketer-start | Creatives are produced where their results are measured. Ad assets for performance channels are produced in our own house, under Creative Excellence hurra-creative and AI Creatives, with hurra.studio for campaign-ready assets. From finding to next creative, no route passes through an external supplier. |
| Measurement, tracking and attributionWhere the numbers come from that optimization runs on. | Named are Google Analytics and tag management, conversion optimization, server-side tracking. smarketer-start | We verify the number before we touch the campaign. Tag management and tracking are services of their own; the page names strategic tag implementation and first-party data under rising privacy requirements hurra-tracking. If the number underneath is wrong, every optimization improves the wrong result. Which is why it comes first with us. |
| Channel breadthWhich media channels are on offer. | Named are Google Ads in search, display, Shopping and YouTube, Microsoft Advertising. smarketer-start | We cover the digital performance channels completely, and it stays that way. Search, paid social, display and video, audio, connected TV, retail media, product data marketing, affiliate marketing. The concentration is deliberate, not leftover: it is the reason these channels are steered together with us instead of side by side. |
| Experience in the performance channelsWhere the experience can be read publicly. | A founding year the company's own pages do not state. smarketer-impressum | We have worked on exactly these channels since 1998 hurra-about. 25+ years of experience, 2950+ delivered projects hurra-about. Publicly readable are fifteen case studies with named clients, among them bonprix, haircare24 and Treppenmeister hurra-cases. For every case, the client's name and the result with a number stand on the page. |
When one choice makes sense, and when the other
Your media budget is supposed to work measurably better
The channels run, but nobody can prove which euro delivers what, and the platform numbers contradict each other.
RecommendationThen you do not need a broader offering, but depth in exactly these channels. That is our cut: one shared target value, clean measurement through to the deal hurra-tracking, and channels steered together instead of side by side.
A decision has to fall this week
A test is running off course, a campaign has to be paused, or a budget shifted at short notice.
RecommendationThen what counts is how many stations lie between you and the person who decides. With us there are none: one company, one managing director hurra-impressum, and whoever steers your account sits in the same team.
A single channel is to be worked deeply
The budget sits essentially in search, paid social or product data, and it is not about more channels, but about more from these.
RecommendationThen experience in the channel counts. We have worked on that since 1998, with 25+ years and 2950+ delivered projects hurra-about, and fifteen cases stand publicly on our site with client name and result hurra-cases.
Local proximity matters to you
You want to sit in the same room regularly, not in the same video call.
RecommendationThen we plan fixed on-site meetings; say so in the first conversation. We are 100% remote hurra-about and staff by topic instead of by location: whoever fits the subject best works on your account, not whoever sits in the nearest office.
Our view
Our job is paid and organic visibility, and we do nothing besides. This is what matters:
One cut, not a department
Performance marketing with us is not one discipline among several, it is the only one. There is nothing in the house competing for the same attention.
Short paths, because there are no long ones
One company, one managing director hurra-impressum. Whoever steers your account sits in the same team as the person who decides about it.
Automation we built ourselves
Enriching product data, permanently checking accounts and ad environments, measuring visibility in language models: that runs under hurra.ai with us hurra-ki. Decisions continue to be made by people.
Frequently asked questions
Who is behind Smarketer?
Smarketer GmbH, Salzufer 8, 10587 Berlin smarketer-impressum. Managing director: David Gabriel smarketer-impressum. Registered with the Charlottenburg district court, HRB 169962 B smarketer-impressum.
What does Smarketer do?
Named on its own pages are google ads in search, display, shopping and youtube, microsoft advertising, google analytics and tag management, conversion optimization, server-side tracking smarketer-start. We give no assessment of these services here; we repeat what the company itself publishes.
Does Smarketer belong to a group?
The company's own pages name a Smarketer Group without listing the companies belonging to it smarketer-start. We only repeat here what the company itself says about it, and attribute no numbers of the group to the agency.
How large is Smarketer?
A reliable team size cannot be retrieved from the company's own pages smarketer-start.
Smarketer or hurra.com for my media budget?
For the ongoing work on performance channels, we are the more precise cut: exclusively these channels, an automation of our own underneath hurra-ki and short paths between account and decision hurra-impressum. This can be verified through 25+ years in these channels, 2950+ delivered projects hurra-about and fifteen publicly readable cases with named clients hurra-cases.
How do you handle requirements from tenders?
Requirements from tenders we settle in the first conversation. Then it is clear early what your process requires and what we contribute.
Where do the statements on this page come from?
Every statement about Smarketer comes from a public publication of the company itself and carries the identifier of its source; the block at the end of the page lists them with address and retrieval date. Statements about quality, prices, speed or internal processes do not appear here, because no such source exists for them.
More agency comparisons
All agencies with their key data stand in the agency comparison overview. Two more individual comparisons:
Sources
Every statement about Smarketer comes from a public publication of the company itself. Statements about quality, prices, speed, internal processes or customer satisfaction do not appear here, because no such source exists for them. Disambiguation check: The company's own pages name a Smarketer Group but do not list the companies belonging to it. Therefore only Smarketer GmbH from the imprint is included; no statement is attributed to the group. The team number on the home page is a placeholder that does not load and is therefore not included, not even rounded.
- smarketer-impressumSmarketer, Impressumretrieved on 18.9.2026Smarketer GmbH, Salzufer 8, 10587 Berlin. Vertreten durch David Gabriel. Amtsgericht Charlottenburg, HRB 169962 B, USt-IdNr. DE 301407325.
- smarketer-startSmarketer, Startseiteretrieved on 18.9.2026Google Ads Full Service. Genannte Plattformen Google Ads (Search, Display, Shopping, YouTube, Gmail), Microsoft Advertising, Google Analytics und Tag Management, Conversion-Optimierung, ChatGPT Ads, serverseitiges Tracking. Im Kontaktformular wird eine Smarketer Group genannt. Die Zahl der SEA-Experten steht als Platzhalter und lädt nicht.
- smarketer-karriereSmarketer, Karriereretrieved on 18.9.2026"Wir sind stolz darauf, inzwischen an drei verschiedenen Standorten vertreten zu sein, unser Hauptsitz befindet sich in Berlin, weitere Offices in Kassel und Stettin."
- hurra-abouthurra.com, Über unsretrieved on 15.9.20262950+ erfolgreiche Projekte, 150+ Hurraler:innen, 25+ Jahre Erfahrung, 100 % Remote.
- hurra-impressumhurra.com, Impressumretrieved on 15.9.2026Hurra Communications GmbH, Lautenschlagerstraße 23a, 70173 Stuttgart. Geschäftsführer René Schweier. Amtsgericht Stuttgart, HRB 19688.
- hurra-kihurra.com, Künstliche Intelligenzretrieved on 15.9.2026KI-gestützte Marketingautomatisierung, KI-basierte Content-Optimierung, Predictive Analytics und Machine Learning.
- hurra-creativehurra.com, Creative Excellenceretrieved on 15.9.2026Design, das wirkt, mit Kreativität, Präzision und Plattformverständnis. Individuell, markengerecht und performanceorientiert.
- hurra-trackinghurra.com, Tag Managementretrieved on 15.9.2026Strategische Tag-Implementierung und First-Party-Daten, damit trotz steigender Privacy-Anforderungen jeder Aspekt der Customer Journey messbar bleibt.
- hurra-caseshurra.com, Case Studiesretrieved on 15.9.2026Fünfzehn Case Studies mit genannten Kunden, darunter bonprix, haircare24, Treppenmeister und fainz.
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