Agency comparison
PIA Media or hurra.com: which agency fits your plans?
When it is about measurable performance in the performance channels, hurra.com is the more precise choice, and three things argue for it. We work exclusively on paid and organic visibility; no second discipline in the house competes for the same attention. Between your account and the decision sits nobody: one company, one managing director hurra-impressum, and whoever steers your account sits in the same team as the person who decides about it. And the creatives are produced in the same house where their results are measured hurra-creative, with an automation underneath that we built ourselves hurra-ki. PIA Media is a Hamburg digital agency, by its own account more than 400 specialists at five locations pia-ueberuns; since a management buyout announced on 30 April 2026 it no longer belongs to the PIA group pia-mbo.
By Robin Kardinal, Chief Operation Officer (COO)
Last updated on
The two agencies compared
Compared is the structure, not the quality. Every statement about PIA Media comes from a public publication of the company and carries the identifier of its source; the block at the end of the page lists them with address and retrieval date. There are no points and no overall score.
| Criterion | PIA Media | hurra.comour agency |
|---|---|---|
| What the agency specializes inWhich disciplines the agency itself names as its core. | Four core areas: Strategy and Consulting, Media, Brand and Creation, plus AdTech and Data. pia-leistungen | Performance marketing is our only discipline, not one of many. Search engine advertising, organic search and GEO, paid social, display and video, product data marketing, affiliate marketing, creative and tracking. No second discipline in the house competes for the same attention, and you notice that in the meeting: the person across the table does nothing else all day. |
| How you get to the specialistsWho works on the account, and through how many stations you reach them. | More than 400 specialists at five locations by its own account: Hamburg, Munich, Duesseldorf, Berlin and Belgrade pia-ueberuns. The imprint lists four companies with addresses. pia-impressum | You talk to the person steering your account, not about them. One company, one managing director hurra-impressum, 150+ Hurralers, 100% remote hurra-about. Staffing goes by topic instead of by location: whoever fits the subject best works on your account. |
| Decision paths and ownershipWho decides, and how many layers sit above the account. | Since a management buyout announced on 30 April 2026, no longer part of the PIA group. Axel Schoenau and Sebastian Sommerer are managing partners; behind the new structure stands, by the company's account, a financially strong partner the announcement does not name. pia-mbo | Above your account sits no further decision layer. Hurra Communications GmbH, Stuttgart, Stuttgart district court HRB 19688, one managing director hurra-impressum. Budget frames, model changes and exceptions are decided in the same house your account runs in. If you ask on a Wednesday whether a test gets paused, you do not need a briefing paper for it. |
| AI in day-to-day operationWhat the agency publicly says about automation and data. | AdTech and Data is one of the four core areas, plus the company's own term Digital Performance DNA pia-leistungen. The management buyout announcement names a focus on AI-driven growth. pia-mbo | Our automation runs along in daily operation, and we built it ourselves. Under hurra.ai: enrichment of large product data volumes, permanent checks of accounts and ad environments, measurement of visibility in language models. The service page names AI-supported marketing automation, AI-based content optimization and predictive analytics hurra-ki. The automation runs permanently, decisions are made by people, and both sit at the same table. |
| Creative for performance channelsWhether ad assets are produced in the same house where results are measured. | Brand and Creation is a core area of its own: visual design, content production, moving and static formats. pia-leistungen | Creatives are produced where their results are measured. Ad assets for performance channels are produced in our own house, under Creative Excellence hurra-creative and AI Creatives, with hurra.studio for campaign-ready assets. From finding to next creative, no route passes through an external supplier and none through a second coordination round. |
| Measurement, tracking and attributionWhere the numbers come from that optimization runs on. | AdTech and Data as a core area pia-leistungen. Listed is the Google Comparison Shopping Premium Partner 2025 status. pia-antrieb | We verify the number before we touch the campaign. Tag management and tracking are services of their own; the page names strategic tag implementation and first-party data under rising privacy requirements hurra-tracking. If the number underneath is wrong, every optimization improves the wrong result. Which is why it comes first with us, not in the quarterly report. |
| Channel breadthWhich media channels are on offer. | Display, SEA, social media, digital out-of-home, retail media, affiliate marketing and digital TV. pia-leistungen | We cover the digital performance channels completely, and it stays that way. Search, paid social, display and video, audio, connected TV, retail media, product data marketing, affiliate marketing. The concentration is deliberate, not leftover: it is the reason these channels are steered together with us instead of side by side. |
| Experience in the performance channelsWhere the experience can be read publicly. | Emerged from the merger of several agencies; named are, among others, Performance Media, blueSummit and NORDPOL+. pia-ueberuns | We have worked on exactly these channels since 1998 hurra-about. 25+ years of experience, 2950+ delivered projects hurra-about. Publicly readable are fifteen case studies with named clients, among them bonprix, haircare24 and Treppenmeister hurra-cases. For every case, the client's name and the result with a number stand on the page, readable and checkable. |
When one choice makes sense, and when the other
Your media budget is supposed to work measurably better
The channels run, but nobody can prove which euro delivers what, and the platform numbers contradict each other.
RecommendationThen you do not need a broader offering, but someone who settles into these channels. That is exactly our cut: one shared target value, clean measurement through to the deal hurra-tracking, and channels steered together.
Creatives wear out faster than fresh supply arrives
A creative's results decline, and weeks pass until the next one is approved. Turning dials on the account achieves nothing in that situation.
RecommendationThen production belongs where the measuring happens. With us, ad assets for performance channels are produced in our own house, under Creative Excellence hurra-creative and AI Creatives, with hurra.studio for campaign-ready assets. From finding to next creative, no route passes through an external supplier.
A decision has to fall this week
A test is running off course, a campaign has to be paused, or a budget shifted at short notice.
RecommendationThen what counts is how many stations lie between you and the person who decides. With us there are none: one company, one managing director hurra-impressum, and whoever steers your account sits in the same team.
A single channel is to be worked deeply
The budget sits essentially in search or paid social, and it is not about more channels, but about more from this one.
RecommendationThen experience in the channel counts. We have worked on that since 1998, with 25+ years and 2950+ delivered projects hurra-about, and fifteen cases stand publicly on our site with client name and result hurra-cases.
Our view
We work in exactly the channels your performance budget sits in, and we do so all day. This is what matters:
We work on what happens between budget and deal
Experience from many accounts in exactly the channels your performance budget sits in hurra-about, and an automation underneath that we built ourselves hurra-ki.
Measurement is no by-product with us
Before we touch a campaign, we look at what it optimizes on. Tag management and tracking are services of their own with us hurra-tracking. If the number underneath is wrong, every optimization improves the wrong result.
Creative and measurement under one roof
Ad assets for performance channels are produced in our own house hurra-creative. The path from finding to next creative passes through no second coordination round.
Frequently asked questions
PIA Media or hurra.com for my performance budget?
For the ongoing work on performance channels, we are the more precise cut. We do nothing besides, the creatives are produced in the same house where results are measured hurra-creative, and above your account sits no further decision layer hurra-impressum. Plus 25+ years in these channels and 2950+ delivered projects hurra-about.
Does PIA Media still belong to the PIA group?
No. On 30 April 2026 the company announced a completed management buyout; the PIA group calls the sale its third and final exit process pia-mbo. Managing directors are Axel Schoenau and Sebastian Sommerer pia-impressum. The financially strong partner behind the new structure the announcement does not name.
What exactly does PIA Media do?
By its own description, Strategy and Consulting, Media, Brand and Creation, plus AdTech and Data. The media channels range from display, SEA and social to digital out-of-home and retail media through to affiliate marketing and digital TV pia-leistungen. Also listed is the Google Comparison Shopping Premium Partner 2025 status pia-antrieb. We give no assessment of these services here; we repeat what the company itself publishes.
What does a performance marketing agency cost?
Three models are common in the market: a fixed fee, a share of the media volume, or a mix of both. Which fits hangs on how much steering your account needs. We name you a reliable number as soon as we have seen it.
How do you handle requirements from tenders?
Requirements from tenders we settle in the first conversation. Then it is clear early what your process requires and what we contribute.
Can creative and media sit together at your end?
Yes, and with us that is the normal case. The ad assets for performance channels are produced in our own house hurra-creative, and the per-creative evaluation lands directly with the people who produce. That way every round learns from the previous one, instead of the finding getting stuck in a handover.
Where do the statements about PIA Media on this page come from?
Exclusively from piamedia.com: the about page, the services page, the imprint and the press release on the management buyout, each with address and retrieval date in the block at the end of the page. Statements about quality, prices or internal processes do not appear here, because there is no public source for them.
More agency comparisons
All agencies with their key data stand in the agency comparison overview. Two more individual comparisons:
Sources
All statements about PIA Media come from the company's public publications and repeat its own account of itself. The numbers about hurra.com stand on our own Who we are page and are listed below the same way. Company information changes; if something looks outdated to you, write to us and we will check it.
- pia-ueberunsPIA Media, Who we areretrieved on 15.9.2026"Our team consists of over 400 professionals." "With offices in Hamburg, Munich, Düsseldorf, Berlin, and Belgrade." Entstanden aus dem Zusammenschluss von "Performance Media, blueSummit, NORDPOL+, and additional expertise".
- pia-leistungenPIA Media, What we doretrieved on 15.9.2026Vier Kernbereiche Strategy und Consulting, Media, Brand und Creation sowie AdTech und Data. Mediakanäle von Display, SEA und Social Media über DOOH, Retail Media und Affiliate Marketing bis Digital TV. Partnerschaften mit Google, Microsoft, Meta und Amazon. Eigener Ansatz unter dem Begriff Digital Performance DNA.
- pia-antriebPIA Media, What drives usretrieved on 15.9.2026"Google Comparison Shopping Premium-Partner 2025", "PIA Media is among the top 10% of companies participating in the Google CSS Premium Partners program in Germany." Mit Adresse geführt sind vier Büros: Hamburg, München, Düsseldorf und Belgrad.
- pia-impressumPIA Media, Impressumretrieved on 15.9.2026PIA Media GmbH, Gorch-Fock-Wall 1a, 20354 Hamburg, vertreten durch Axel Schönau und Sebastian Sommerer, Amtsgericht Hamburg HRB 93701. Weitere Gesellschaften PIA Media MUC GmbH, PIA Media DUS GmbH und PIA Digital Services DOO in Belgrad.
- pia-mboPIA Media, Meldung zum Management-Buyout vom 30.4.2026retrieved on 15.9.2026"Following a successful management buyout, Axel Schönau and Sebastian Sommerer are taking over as managing partners." "A financially strong partner supports the new corporate structure behind the scenes." Sascha Steffens, CFO der PIA-Gruppe: "With the successful sale of PIA Media, we are completing the third and final exit process for the PIA Group."
- hurra-abouthurra.com, Über unsretrieved on 15.9.20262950+ erfolgreiche Projekte, 150+ Hurraler:innen, 25+ Jahre Erfahrung, 100 % Remote.
- hurra-impressumhurra.com, Impressumretrieved on 15.9.2026Hurra Communications GmbH, Lautenschlagerstraße 23a, 70173 Stuttgart. Geschäftsführer René Schweier. Amtsgericht Stuttgart, HRB 19688.
- hurra-kihurra.com, Künstliche Intelligenzretrieved on 15.9.2026KI-gestützte Marketingautomatisierung, KI-basierte Content-Optimierung, Predictive Analytics und Machine Learning.
- hurra-creativehurra.com, Creative Excellenceretrieved on 15.9.2026Design, das wirkt, mit Kreativität, Präzision und Plattformverständnis. Individuell, markengerecht und performanceorientiert.
- hurra-trackinghurra.com, Tag Managementretrieved on 15.9.2026Strategische Tag-Implementierung und First-Party-Daten, damit trotz steigender Privacy-Anforderungen jeder Aspekt der Customer Journey messbar bleibt.
- hurra-caseshurra.com, Case Studiesretrieved on 15.9.2026Fünfzehn Case Studies mit genannten Kunden, darunter bonprix, haircare24, Treppenmeister und fainz.
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